Thanks for checking us out here at The Cutting Edge Hair Studio
Brenda Ardern invites you to let us take care of your hair needs. We want you to have the hair you want with a little help from us to keep you looking up to date and confident.
You can be sure we use the best products from our hair partners REDKEN and PUREOLOGY.
Be sure to tell our friendly stylists what you want your dream hair to look like, and we will do our best to make it happen. If you are not sure what that is, then let us recommend a style and colour to suit you and your face shape. We are taking on the AI revolution and recommend ‘The Hair App’, download it and give it a go to help the communication between you and your stylist flow, or simply click the direct prep link that will be in your confirmation email post online booking.
Guys this means you too!
Wedding…Party…or special occasion let us know and we can plan to have you looking amazing for your event.
Our products are available to purchase and with our help, you will learn to recreate your look at home. Hair condition is important so you can look and feel your best.
Please note our cancellation policy: Appointments cancelled within a 48 hour period or not attended to will be charged a 50% cancellation fee based on the value of the original booked appointment.
Awards
2025
Scalp Micropigmentation Certificate recognised by INKD SPM Melbourne
2018/19
Taranaki Reigonal Hairdresser of the Year
1 st – NZARH The Cut Live – WINNER
2017
Brenda Ardern – Ray Astwood Barbering Challenge – WINNER
2016
Brenda Ardern – Top 20 Wella Trend Vision International
Brenda Ardern -Runner-up – Taranaki Regional Evening Hair
2015
Top 20 Wella Trend Vision International -Brenda Ardern
2013
1st Brenda Ardern – Session Stylist – Session
1st Brenda Ardern – Catwalk Female
2012
Brenda Ardern – Kitomba Business Stylist – NZ Finalist
Placed Brenda Ardern – Catwalk Female – Session
3rd Brenda Ardern – Urban Night Hair (Senior)
Brenda Ardern – T.A.R.H Award For recognition of dedication and growth
Brenda Ardern – NYC Mens Style Award – National Winner
Prices
Scalp Micropigmentation by Brenda
| SMP Consultation | Free |
| Scalp Micropigmentation | $POA |
Colour
| Full head highlights | $199 |
| Partial top and sides highlights | $149 |
| Full head colour | $139 |
| Retouch | $119 |
| Combined colour service *Includes: foils/colour/cut and or style | $289 |
| Colour correction *Consultation recommended | POA |
*Prices are a guide, estimates or quotes are ‘from’, extra product may be required. In salon consultation is recommended. All online bookings will auto book a finish to be determined at your appointment.
Express Colour – mini touch up’s
| Quick lights *10 foils | $89 |
| A bit on the side *parting and sides | $89 |
| Radiant blur *a love triangle of colour | $89 |
| Extra product *could include toning | $49 |
| Treatment | $19 |
*If no cutting or full blow wave styling is required at the colour appointment, a $45 finish fee will apply.
*The integrity of your hair is important to us and we recommend treatments with every colour service.
*Our work is guaranteed by you purchasing and using our recommended take home haircare for your hair integrity and results.
The Cut
| Ladies from | $89 |
| Restyle from | $119 |
| Men | $69 |
| Students Girls | $69 |
| Students Guys | $59 |
| Kids | $49 |
*Specials are often available with our new generation stylists.
Styling
| Blow wave | $69 |
| Blow wave with irons | $79 |
| Event Hair *Including wedding/bridal/ball/party hair | $125 |
*We welcome wedding parties and groups and recommend talking to a stylist in advance to plan your special day.
Naughty Hair
Hair too flat? Big curly unruly locks? Get silky smooth, easy to manage hair!
| Body Wave, Creative curl *Please talk to us about your hair needs and we can help you out! | from $199 |
| Chemical straightening *This service is a must chat beforehand and a deposit is required on booking. | from $139 per hour / plus product / consultation is recommended for pricing / your stylist will guide you |
| KERASILK *lasts for up to 5 months for fab hair *Please call to chat and book your appointment. | from $139 per hour / plus product / consultation is recommended for pricing / your stylist will guide you |
Men
Guys are important too!
Men’s Hair – Styled Your Way
We don’t just cut men’s hair — we style it with intention. We are up to date with the latest men’s trends and techniques. Want to switch things up? We offer custom colour options too — whether it’s a subtle grey blend, a bold new shade, or something in between. Every cut and colour is tailored to suit your vibe, your lifestyle, and your look. No fuss, just great hair. Feel free to use our PREP LINK here to plan your new look.
Are you going bald? Have hair loss, either partial or full – are you shaving your head already? Not too sure weather to brave the shave? May be just need thicker looking hair? Are you interested in Scalp micro pigmentation Hair Tattoo? Have you heard of this treatment that is available?
Find out more on the scalp micropigmentation page or see the Better Cosmetic Tattoo website for more information.
| The cut | $69 |
| Clippers | $49 |
| Students | $59 |
| Colour | POA |
| SMP | POA |
Book Now
Bookings are available through our online booking system. Click the button below to make a booking and you will be redirected to our booking website. Deposits are required via pay pal as directed.
Scalp Micropigmentation by Brenda: Providing a solution for hair loss
Brenda here — I’m your dedicated Scalp Micropigmentation (SMP) artist with over 27 years of experience in the hair industry, based here in New Plymouth. After decades of working closely with clients and witnessing the emotional toll hair loss can take, I found SMP to be a powerful and natural progression in my career. It allows me to offer real, lasting solutions to those struggling with thinning hair, receding hairlines, or complete hair loss.
So, what is SMP exactly? Also known as a ‘hair tattoo,’ Scalp Micropigmentation is a non-surgical treatment where tiny pigment deposits are placed into the scalp using fine micro-needles. This creates the appearance of natural hair follicles — giving the look of a closely-shaved head or adding density to thinning areas. SMP is suitable for both men and women and can effectively camouflage bald spots, alopecia, scars, or general hair thinning. The results are long-lasting (up to 10+ years), safe, and completely natural-looking. Best of all, it won’t damage your existing hair follicles.
If you’re looking for a proven, low-maintenance hair loss solution that restores confidence and looks incredibly real, I’d love to help. With my background in hairdressing and deep understanding of hair and scalp health, I approach every SMP treatment with care, precision, and a genuine desire to help you feel your best.
Book a consultation with Brenda today to discuss your specific hair density needs and discover a customized solution. Pricing is available upon consultation (POA).
All consultations and treatments are held off site at the dedicated private SMP studio Better Cosmetic Tattoo, located at 5 Devon Street East New Plymouth. Located between ‘The Key Man’ and ‘Swandri’ upstairs together in a shared space with ‘The Reflectory’ – look out for their blue signage. All consultations and treatments are by appointment only with Brenda.
You can find more information on all things scalps and scars at the Better Cosmetic Tattoo website https://bettercosmetictattoo.co.nz/
Our Team
Brenda
Super-stylist sums it up!
The salon and I have been having a hair affair for a while now, over 17 years, in fact, I’m pleased to say that I got to take charge of the place back in 2007 and haven’t looked back, well maybe just for a second to see how far I have come!
Hair keeps me interested and no two heads are the same, there are not many jobs that are as social, or give you a great feeling of satisfaction from helping others to look the best they can be.
My clients are the type of people who trust my ideas and are confident in my style suggestions. I do it all- if you want a great creative short style book me, seamless colouring and multidimensional colour selection – yeah I paint hair too.
I’m really proud of my team, I see them succeeding and taking on my advice, then go off and develop their own techniques. I know training myself and my team is what creates an environment that clients can trust.
I’m not sure where my competitive streak will lye now with all the changes in live hair comps – but hey if I get the ‘expression session’ paddle boarding trophy again ill be happy!
Awards
International: Certified Redken Colourist 2009
International: Redken Hair Symposium Las Vegas/training 2013
International: Hair Expo Australia / training 2010/ 2011/ 2012 /2014/2016
National: Industry Hair/training 2013-2016
National: Industry Assessor for HITO
National: NZRAH Member ( hair association )
Regional: SESSION 2013 – 1 st Catwalk Female – senior stylist
Regional: SESSION 2013 – 1 st Session Stylist – senior stylist
Regional: SESSION 2014 – 1 st Catwalk Female – master stylist
Regional: SESSION 2014 – 2nd Catwalk Male – master stylist
Regional: TARANAKI NZARH – Runner Up – Hair By Night
International: Counter Culture – Redken Exchange New York Oct 2014
International: Trendvision Award Top 20 – 2015 / 2016
Regional: 2017 – 1 st NZARH Ray Astwood Barbering Challenge – WINNER
Regional: 2018/19 Taranaki Hairdresser Of The Year 1 st Equal Senior Stylist
Regional: 2018/19 1 st – NZARH The Cut Live – WINNER
Alas we no longer have live competitions in our industry in New Zealand
2025: Scalp micropigmentation certificate recognised by INKD SMP Melbourne
Brii
I love making every clients’ visit a positive one! By building great relationships with my clients I can help you achieve your custom hair goals, I can’t wait to listen to your ideas and together we can find the style you are after. I am enthusiastic about my hairdressing career, with one of my proudest moments becoming qualified. I keep up with fashion and enjoy developing my own training by checking out the latest courses and hair events, helping others in the salon also helps me to be the best stylist I can be.
Outside of the salon dancing keeps me energized and passionate !
Use our custom hair prep link to save your hair ideas
By using our salon PREP LINK The Hair App aims to revolutionize your salon experience by providing a comprehensive digital platform that summarizes your hair history, lifestyle, and style preferences for your stylist, alongside mood boards and personalized recommendations. It also visualizes professional hair and scalp analyses, suggests tailored haircare regimens, and offers tools like face shape analysis and virtual color try-ons to enhance communication and confidence during your salon visit.
PRE-APPOINTMENT
Click here on our custom PREP LINK and complete your ‘pre-consultation’ persona
CONSULTATION
Come into the salon and feel confident in sharing your hair goals with your stylist
IN-APPOINTMENT
Recommendations are magically sent to you via The Hair App
Book Now
Bookings are available through our online booking system. Click the button below to make a booking and you will be redirected to our booking website. Deposits are required via pay pal as directed.
Join the team!
Are you are a stylist looking for a new salon dynamic get in touch. Make yourself known by popping in to the salon or if you would prefer confidentiality email Brenda directly on Brendaardern@gmail.com.
Flexible arrangements welcome.
If you are new to hairdressing it doesnt hurt to put yourself out there – so get amongst it!
Before & After
#Everythingwedoishandmade
Contact
Address
56 Devon Street East
New Plymouth
Phone
06 759 9073
Recruitment
Open Hours
Tue: 9:00 am – 7:00 pm
Wed: 9:00 am – 5:00 pm
Thu: 9:00 am – 7:00 pm
Fri: 9:00 am – 5:00 pm
Sat: 9:00 am – 4:00 pm
